|
博碩士論文： 客家文化元素在吉祥物之造形設計研究=A Research of Mascot Design for the Application of Hakka Cultural Elements
摘要：客家族群乃是台灣的第二大族群，本身有自己的語言和濃厚的地方色彩，近年來政府積極推動客家形象，規劃了客庄十二大節慶，並設立了幾個客家園區，但是觀察各活動之視覺意象表現，發現缺少代表整體台灣客家形象的吉祥物。而針對不同活動，也沒有鮮明的識別標誌。因此本研究企圖以企業造型和吉祥物的概念，運用到客家文化的推廣，希望透過吉祥物簡單、清楚、逗趣的造型，推廣客家各類型的活動。本研究首先要探討客家文化的內涵，無論是從物質文化或精神文化層面。從文獻中找出客家文化的特色，然後再利用問卷調查的方式，歸納出一般大眾可認同的客家文化元素。之後利用這些客家元素加上創意的發想，轉化為吉祥物的造型。 經過調查，民眾認同的客家元素有客家米食、義民祭、桐花祭、祭祖、山歌、勤儉刻苦，女性獨立自主等。本研究再經過創意發想，設計出三款吉祥物。 吉祥物造形設計完成後再設計其周邊商品，並舉辦展覽請專家評論，最後提出結論與建議。 Hakka is the second largest ethnic group in Taiwan, which has its own language and local custom., In recent years, the government has been actively promoting Hakka affairs by not only holding 12 Hakka grand festival of Hakka but also the establishing several Hakka parks. However, after observing the activities visual images, we found it was lack of mascot which can represent the image of Hakka in Taiwan. Furthermore, there was no clear-cut identification for each different subject activities. Therefore, this study is attempted to create the concept of trademark and mascot and then promote the Hakka culture through this concept. Hopefully, all kinds of Hakka activities can be promoted through this simple but distinct with funny shape’s mascot. This research first will investigate the intention of Hakka culture from both material civilization and spiritual civilization. From researching the literature to identify the characteristics of the Hakka culture, and then making questionnaires to survey, this research might be able to conclude the common ideas and major elements of Hakka cultural people agree with. After all, those mixing the elements of Hakka and creative ideas will be transformed into the modeling of mascot. Based on the research result, elements of Hakka people agree with are Hakka grains, Hakka Yi-Min Festival, Hakka Tung Blossom Festival, ancestor worship, Hakka folksongs, Hakka women with diligent and independent. Then, using these Hakka elements with creative designed the Hakka mascot and came out 3 mascot design in total finally. Eventually, other related products will be designed and demonstrate by holding an exhibition shows. Experts will be invited to review, comment, and criticize. Ultimately, the conclusions and recommendations will be proposed. 目錄：第一章 緒論第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究範圍與限制 4 第四節 研究架構 5 第五節 研究流程 6 第六節 名詞解釋 7 第二章 文獻探討 第一節 客家文化 9 第二節 吉祥物的相關研究 33 第三節 客家吉祥物相關案例 44 第三章 研究設計 第一節 研究方法 47 第二節 設計流程 48 第三節研究工具與對象 50 第四章 設計內容 第一節 資料分析 53 第二節 創作理念 56 第三節 創作內容 59 第四節 創作應用 75 第五節 展覽與評論 83 第五章 結論與建議 第一節 結論 91 第二節 建議 93 參考書目 97 附錄 附錄一：問卷 101 附錄二：專家評論問卷 105 |
下載影像瀏覽軟體
延伸查詢 
回上一頁
書籤
標籤
推薦
轉寄
瀏覽次數
